10 settembre 2012

Events at Pitti Immagine Fragranze


Among the best reasons to visit this year's edition of Pitti Immagine Fragranze   (scheduled September 14-16th in scenic Stazione Leopolda, Firenze) there will be three thrilling events:
- the Lecture Chandler Burr will give on JC Ellena's work, - his installation "Every Bottle of Perfume Contains a World" in collaboration with IFF 
and IFF's lecture on Marketing trends and data.
Chandler Burr's lecture will be entitled “The Art of Jean-Claude Ellena, a Retrospective: 1974-2012" – and it will be a close look at one of the most important artistic composer of our day, the creator of fragrances such as: First, Eau de Thé Vert, In Love Again, l’Eau d’Hiver, Terre and Ambre Narguilé.

Chandler Burr will also present a special installation, with technical support from IFFInternational Flavours and Fragrances – inspired by this edition’s theme "Every Bottle of Perfume Contains a World". It will be a huge olfactory map, and an interactive tour of perfumes and scents from all over the world. Featuring the hands and faces of the people who work with the raw materials, from Haiti to Peru, from Indonesia to Ruanda, the tour will put visitors in touch with the human factor in the process of creating a fragrance.

Fragranze will focus on the scenarios of olfactory culture also through an observatory organized by Pitti Immagine in cooperation with IFF – International Flavors & Fragrances – this edition’s partner and a leading US company in the production and marketing of components for essences and aromas for the food, cosmetics and fragrance industries. IFF will present “Market X-Ray: capturing the perfume key market dynamics and trends, a report with the results of its analyses of sector trend and economic data.
See you there!

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