I Profumi delle Cinque Terre
Few weeks ago I met Pier Carlo Pinotti, creator of the brand "I Profumi delle Cinque Terre" (Fragrances of the Cinque Terre). He wanted to show me his work, and so we went downtown for a drink and a chat. The adventure of "I Profumi delle Cinque Terre" was born less than two years ago when the family’s pharmacy was about to celebrate 100 years of activity. Such an anniversary deserved a celebration to remain over time, and together with his wife they thought of creating a perfume for the occasion, to be sold in the pharmacy during the whole year. But then he got deeply into it, and chose to create an entire line, to be launched on the market. So Pier Carlo, a retired industrial engineer, set to start a completely new course of studies.