10 gennaio 2017

New: YVRA1958 Cologne

Sheer pleasure.
I can not think of a better way to describe Yvra1958 Cologne. Sheer pleasure. Which, talking about a Cologne, it is not such an obvious definition.
Yvo Van Altena Rentgeren (ie Yvra, website here) is a Dutch journalist in his fifties; educated, brilliant and naturally charming. I met him during last Pitti Fragranze and we chatted a bit. He told me how passion for perfume has transformed him into a brand owner, and how difficult and fun it has been creating his first scent, the YVRA1958 Cologne.
Lemon, neroli, petit grain, pepper, cardamom, ginger, perhaps an aromatic note, patchouli, cedarwood, tonka bean and white musks build a Cologne at the same time classical (citrus fruits and orange blossom) and modern (the musks).
Cold spices add charisma, woods bring elegance and tonka bean gives a sophisticated and eccentric touch (as eccentric a Cologne can be). Cardamom is the pivot around which the scent is built: its dry and bright freshness binds bitter citrus, other spices and woods. The result is a sheer pleasure of light and freshness, and I would repeat endlessly because when I have it on I can't stop sniffing and smiling. An immaculate fragrance, bright and transparent like a skyscraper silhouetted against bright blue skies. Simple as only perfect things can be, linear and tinsel, suitable for men and women alike and at all hours of the day. I'd like to smell more often Cologne of this caliber!

Do yourself a favor: go and try it.

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