Esxence - The Scent of Excellence - 2011 Edition
Just a few days and " Esxence, the Scent of Excellence " exhibition of niche perfumery will open in Milan. I noticed that some brand-distributors chose not to participate this year; this means that a dozen of creators and brands I particularly admire won’t be there, while a few brands whose "artistic" intention might be questionable, instead, will. Differences between "Pitti Immagine Fragranze" and " Esxence " exhibitions begin to emerge with some clarity, each taking a connotation of its own and different intentions. Better, otherwise they would simply duplicate each other. I know Adjiumi is organizing to participate, and I’ll be present, too. Also because with Maria Grazia Fornasier, founder of Mouillettes&Co. (Italian partner of Cinquiéme Sens) we organized 5 conversations titled " It’s true that ...? Myths and Realities of the perfume univ erse ". During the conversations, Maria Grazia and I will clarify doubts and answer ques