New from Uermì: Or+Ange by Cecile Zarokian
For their "Uermì" line, the
duo of founders, Aurora-Palmiro had asked talented Cécile Zarokian a
warm and modern citrusy fragrance. Not a classic Cologne, all clean
and sparkling freshness without any depth, but a real citrus scent
with a roundness, an immediately perceptible modernity. And above
all, different from all the others.
"Do you know how difficult it is
to transfer an emotion?" - Aurora asks me during a cocktail
party, at last edition of Pitti Fragranze - "I am aware of being
a demanding customer who asks much to those who make my Uermì scents,
but I have to say nobody ever came up with the exact scent I had in
mind when I gave the brief. Yet I work with the brightest and most
creative authors around!"
How do you explain this?
"Well, the fact is that you can
force yourself to pass clearly the idea you have in mind, and on the
other hand, the composers will do their best to get inside your
vision and make it into a scent, but it always remains the vision of
a single individual and therefore is linked to their subjective
imagination, built through a lifetime of emotions, situations,
memories ... ".
Passing a vision to another individual,
expecting they will get the intensity and the meaning it has for you
is almost impossible. It's something that belongs to you, to your
sensibility, you can't say if the words you are using to explain it
will cause to others the same emotion with the same power.
For this reason sometimes I completely
neglect the novels behind the fragrances I review and I focus on the
"juice" and that's it. I just think that the idea should be
just an excuse to get there to compose, or to call a composer and
tell him/her to get to work, guiding them to your idea. If the
fragrance is good, that even without any history behind it it will
stand on its legs. If the fragrance is unworthy, no story will
improve it.
Tomorrow I'll post the description of
Or + Ange by Uermì.
Commenti