Comme des Garçons: You're In! (by Maurice Roucel, 2020)
"Andy Warhol: You're in!" by Maurice Roucel for Comme des Garçons is a classic cologne (aldehydes, citrus fruits, spices, flowers, musky notes).
And indeed, thanks to the infinite Mastery of Roucel, it feels crystal clear, extremely refined, and endowed with a classy, magnificent essentiality.
But it also shows an originality that struck me a lot: it features an indefinable metallic quality, as cold and artificial as the smiles of the soubrette presenting the Superfamous on duty.
It sounds recognizable, almost banal in its simplicity, Yet... Yet, it is weirdly original. WEIRDLY.
The short pyramid reveals the clarity of intention with which Maurice Roucel wins me every time.
The 'hook' linking Perfumery to art, this time, is Andy Warhol's artwork "You're In!", which Warhol created in 1967 with Coca-Cola bottles in a yellow tray.
The subject he chose is pop. Very pop. The ultimate in pop.
Everyone knows them, there is no need to explain. What transforms every day, even banal subject into artwork capable of transmitting messages, is the vision, the intention behind it.
(Pic of the artwork and the perfume pack are taken from the internet, the bottle pic is mine).
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