Pitti Fragranze - new trends
The most important innovation of this year was the change of location, and while the Stazione Leopolda is a fascinating, roomy place (exhibitors rose from 110 to 160), the charm of the Gardens of Palazzo Corsini was a little bit missing. But since summer showers are romantic only if you can enjoy them in the countryside, the new location avoided us getting completely wet as in previous years (and that was certainly good). Moreover, substituting the bucolic location with a more "professional" one has brought a quantum leap in the event. Pitti Immagine Fragranze is a special occasion for many reasons. Firts, rarely you're allowed to try all the fragrances in a brand. And if you ask, only at he Olfattorio Bar à Parfum you are allowed to do it (and without faces).