Italian Perfumery (2/4)
Gucci, Trussardi, Mila Schön, Krizia, Versace, Giorgio Armani, Missoni, Gianfranco Ferré, Fendi, Benetton, Laura Biagiotti, Valentino, Luciano Soprani, Sergio Soldano, Mariella Burani, Les Copains, Lancetti, Byblos, La Perla, Sergio Tacchini, Moschino, Enrico Coveri, Dolce & Gabbana, Gianmarco Venturi, Blumarine, Nino Cerruti, Basile, Genny, Pomellato, Roberta di Camerino, Renato Balestra, Fiorucci, Iceberg, RoccoBarocco, Romeo Gigli, Best Company, Pupa, Hanorah. These are the brands which offered perfumes on the Italian market in the 80s and 90s , and I'll save you the effort of counting: they're 38. From what I remember they were among the top sellers of the time: Italian perfumes -at least in their homeland- were quite trendy. Then, in the mid '90s globalization wiped out the “Italian way” to perfumery, and only those brands which were able to comply with the world's average taste could stay in business, while the others have disappeared or were greatly re