Mito: a new launch by Vero.Profumo
And
finally, here comes a real Mito (that is, a real Myth).
After
Onda, Kiki and Rubj, Vero Kern launches her fourth fragrance,
inspired by Villa d'Este lush gardens and walks among citrus, fountains and marble statues.
I
love Vero for launching her fragrances only when she's got something to say,
without haste or search for visibility. And I'm won over by the care
with which she selects raw materials, her pursuit of formal
perfection, which leads her to present a fragrance every two-three
years... In addition, Vero's taste knows how to mix a crazy
bit of eccentricity with a classy, measured refinement. All these
features make her almost unique, her fragrances are complex, built as multilayered novels with entertwined plots
counterpointing each other brilliantly. In short, her scents
are really the best of what's out there, both as formal execution,
artistic interest, and wearing pleasure are concerned.
Mito tells three stories: one is all citrus fruits, one is flowers, one is woody/mossy, but what makes Mito really special is a gorgeous green note of galbanum gently blowing across all three stories, highlighting them with an intensely green shade.
The
top plot is about rough, bitter and bright citrus fruit (lemon,
bergamot, grapefruit and verbena leafs perhaps), under which the second
story breaths gently with flowers (orange blossom, ylang ylang,
tuberose, jasmine, gardenia and magnolia). I say it breaths "gently" because the power of this opulent floral bouquet could get out of
hand ending in a loud uproar, which would cover the delicate citrus
plot and kill the interest in this fragrance. Instead, flowers
are like "witheld"; Vero focused on the beauty of the
translucent white petals, all wrapped in a green shade. Chic, chic,
chic at its best.
At
a bottom level, Mito gets shady and dry with oakmoss,
cedarwood, soft leather with a peachy hint, complemented with notes
which in other times would've been called "animal notes"
which today go under the generic name of "musks"
In
summary ... bergamot + jasmine/ylang + oakmoss ... well, it sounds pretty much a chypre structure!
Yes,
finally, after years of olfactory anorexia, here we finally have a
chypre that is in all respects a true chypre, featuring a
balance between light and dark, austere and restrained - sexy as hell
- and, above all, made with all the “right” raw materials (if you
make sicilian dessert “cassata” with vegetable soy ricotta and
with no candied fruits ... well, it's no longer a real cassata, isn't
it?).
So,
if you're wearing Mito, and Mitsouko and Vol de Nuit (Guerlain), Y
and Rive Gauche (YSL), Diorella and Miss Dior (Christian Dior),
Cristalle (Chanel), Vent Vert (Balmain), Bandit (Piguet) Trussardi
and La Perla come to your mind in all their glory, you are perfectly
right: Vero Kern has enough talent to play the classic structure of a
50s/60s/70s chypre in a contemporary way, and the place of her new
launch is right next to these great classics of perfumery. And, what's best, we're allowed to wear it today, right after its launch, in
the original version. And it doesn't even smell “vintage”!
I
have been wearing Mito with great pleasure for several hours, it's not a loud
scent, its austere beauty stays close to the skin. Moreover, its
somehow "witheld" mood hides too much sensuality just under
the skin, I cannot resist the idea of spraying it on male's skin: I
think it will be a blast!
ps
Vero
collaborated with Georgian illustrator Sofo Berdzenishvili for the
visual story in the leaflet!
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