New from Uermì: Or+Ange by Cecile Zarokian
For their " Uermì " line, the duo of founders, Aurora-Palmiro had asked talented Cécile Zarokian a warm and modern citrusy fragrance. Not a classic Cologne, all clean and sparkling freshness without any depth, but a real citrus scent with a roundness, an immediately perceptible modernity . And above all, different from all the others. " Do you know how difficult it is to transfer an emotion? " - Aurora asks me during a cocktail party, at last edition of Pitti Fragranze - " I am aware of being a demanding customer who asks much to those who make my Uermì scents, but I have to say nobody ever came up with the exact scent I had in mind when I gave the brief. Yet I work with the brightest and most creative authors around! " How do you explain this? " Well, the fact is that you can force yourself to pass clearly the idea you have in mind, and on the other hand, the composers will do their best to get inside your vision and make it into a scent