Dentro (by Mattia Sorrentino for Jijide, 2025)
Edda and Matteo are two young talents chosen by the Italian/Chinese brand Jijide (link here) to tell an engaging choice: move to another country to seek fortune, or stay in a difficult context, trying to achieve success in your own country?
It’s basically their story: two friends who had to choose their future. On one side there is Edda Salvadori who, after completing her course at the Italian Perfumery Institute, continued her professional training in Paris at the Isipca, and on the other side there is Mattia Sorrentino, who is continuing his career in Italy. Their fragrances "Oltre” (Beyond) and "Dentro” (Inside) speak of youth, passion, a tension between dream and reality, between courage and comfort zone, which moved me.
Dentro feels warm and intimate with notes of cocoa, coffee and tobacco meeting incense and the aromatic freshness of fig, in a rich, complex accord featuring a thick, voluptuous texture. The background of benzoin, tonka bean and vetiver, wraps the whole composition in a warm, plush aura full of dark and dry tones.
The main accord is counterpointed by a cool, metallic undertone, adding an interesting, reckless twist.
Impactful and emotional, I really felt it, and I really, really loved that.
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