Vendetta by Valentino: sometimes they come back (happily)
Once upon a time (1991) there was Vendetta by Valentino. A warm, inviting feminine gifted with a gentle smile and refined manners.
In her precious heart a floral bouquet used to shine, rich in splendid raw materials with tuberose, jasmine, orange blossom, rose, ylang ylang, carnation, heliotrope, hyacinth and lily of the valley, all intersected by a leafy undertone contrasting the floral opulence and the whole composition fresher and gentler.
A handful of aldehydes enlightened the entire pyramid, while an opulent woody, ambery background contributed a golden frame, from which Vendetta emerged with an intriguing three-dimensionality. Discontinued for several decades, Vendetta is released today with a different formula.
Yet, wearing it, I recognize the mood. The friendliness. The intriguing smile. Master Perfumer Dominique Ropion, with the young Andrew Everett, has successfully recreated Vendetta's atmosphere, using contemporary raw materials and structure. The floral accord is there -slightly fluorescent-, crowned by a beautiful tuberose obtained by Osmobloom (an innovative technique exclusive to L'Oreal that uses a constant flow of air to extract the olfactory components of the plant, without even touching it). The woody base is also there, at once creamy and mineral, and so is the green undertone, contrasting and highlighting the floral accord. I mean, it's all there, and it smells 40 years forward. What the new Vendetta loses in three-dimensionality is compensated by a long life (eight full hours on skin) and a good radiance: not bombastic like many contemporary trombones played at full volume. More of a clarinet, I'd say.
This new Vendetta is the modern interpretation of a floral theme, done properly and with consistency, respecting the brand's history and its values. It doesn't happen often, and when it does, it's a joy because it means it's possible (ok, maybe you need a Master Perfumer like Dominique Ropion...).
The bottle shows a linearity that I found just perfect, with a minimal cap and the iconic V standing out in relief. The deep red color of the liquid is perfectly Valentino. I'm already in love.
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