Uermì's new release: 70's Mood (Luca Maffei, 2023)
From a creative point of view, the 70s was an exceptional decade : music, literature, design, and perfumery... of course, it was also challenging, with the cold war, Vietnam, terrorism, and another thousand or so political and social revolutions taking place all together. It took an exorbitant amount of Eros to counterbalance all this Tanathos, and that generation did everything they could to give peace a chance, put flowers in their cannons, and make love as much as possible. The olfactory background of this vital explosion was patchouli , with its warm, enveloping, rooting, brazenly sensual woody note. Among the reasons to love Uermì's new release named “70’s Mood”, there is the perfect consistency of the name it bears : a tribute to that concentration of bright colors, rebellious spirit, and enlivening creativity that characterized the atmosphere of that decade. It is definitely NOT a tribute to the perfumes of those years -otherwise, it would have never worked in today'